Mercury Research has developed appropriate research tools to offer invaluable information to help marketing professionals better understand their markets. We acknowledge the important differences between particular industries and have designed special strategic research tools to adequately describe each market.
Deciding to optimise your products in a very competitive market is most of the time a must and not an option. We have developed complex tools and analysis to help our partners decide on the optimum price range, understand the customers' decision making process and how package might affect sales.
Almost any industry has a service component, ranging from financial institutions that offer services only to their customers, to packaged goods producers that offer category management services to retailers or sales skills training to wholesale distributors. And with services, any quality management tool available involves the customer. Mercury Research can assist you in talking to your customers directly through customer satisfaction studies, or in having professional mystery shoppers evaluate your service quality.
Advertising can be hugely expensive, and some of the times isn't justified by the results. Assessing how the copy answers your communication goals, test how your ad will perform, tracking your campaigns to get feedback if the key messages are getting through are some of the advertising research tools available to better results.
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